For Brixel Summer Camp 2026, I led the creative direction and execution of a multi-channel campaign designed to drive registrations and create a cohesive experience across digital and print touchpoints.

I designed and custom-coded a fully responsive landing page focused on showcasing program offerings, weekly camp themes, and registration conversion points. The page was built with a strong visual focus, combining engaging imagery, clear information hierarchy, and optimized user flows to improve the registration experience.

Beyond digital, I conceptualized and designed the campaign’s print collateral, creating a cohesive visual system across flyers, posters, signage, and promotional flags. Each piece was designed to maintain consistency across both online and in-person touchpoints while communicating key program information in an engaging, family-focused way.

I also developed the campaign’s email marketing ecosystem from strategy through execution. This included planning nurture workflows, mapping customer journeys, writing campaign copy, designing email layouts, segmenting audiences, building automated workflows, and creating multi-stage campaigns for inquiries, abandoned registrations, and promotional periods.