I designed and built a five-part bilingual abandoned cart email flow for Chien Gourmand, created to re-engage customers who left products behind and encourage them to return and complete their purchase.

The series combines cart reminders, product education, brand trust, social proof, FAQs, and promotional messaging to address potential purchase barriers throughout the customer journey. Each email maintains a consistent visual direction while gradually introducing stronger messaging and incentives.

I also built the automated flow in Klaviyo, including English and French versions, segmentation, timing, and customer journey logic. The result is a cohesive retention campaign that combines strategic messaging, email design, and marketing automation to recover potential lost sales.