I redesigned the Chien Gourmand website to create a cleaner, more intuitive shopping experience while maintaining the playful and approachable personality of the brand.

The redesign focused on improving layout, readability, and navigation by establishing a clearer visual hierarchy, simplifying content-heavy sections, and creating more consistent spacing and structure throughout the site. Product categories and key information were reorganized to make it easier for customers to discover products and understand what Chien Gourmand offers.

As part of the redesign, I also reworked the ingredient illustrations used across the website, replacing the previous mix of varying illustration styles with a more cohesive visual system. Each ingredient was redrawn in a consistent style to better showcase the ingredients used in each product while strengthening the brand’s overall visual identity.

I also refined the homepage and product page layouts to give imagery and products more space to stand out while making important information easier to scan. The result is a more polished, cohesive, and user-friendly experience that guides customers naturally through the brand, its products, and the shopping journey.