I designed and built a five-part bilingual welcome email flow for Chien Gourmand, created to introduce new subscribers to the brand, educate them about its products, and encourage their first purchase.

The email series guides subscribers through the brand story, product benefits, meal boosters, customer testimonials, and a welcome offer. Each email was designed with a clear visual hierarchy, engaging product imagery, and consistent branded elements, creating a cohesive experience across the full sequence.

I also built the flow in Klaviyo, including English and French versions, audience segmentation, timing, and automated customer journeys. The result is a welcome experience that combines email design, brand storytelling, and marketing automation to nurture new subscribers from sign-up to purchase.