Social Media
ChildFriendly Pro Social Media Content Design & Video Production
Project Type
Social Media Design & Management • Video Editing • Lead Magnet Design • Web Design • Marketing
Date
November 2025 - February/March 2026
I supported the ongoing content marketing and digital design for ChildFriendly Pro, creating educational and promotional content designed to communicate the platform’s features, resources, and value to childcare professionals.
My work covered the full content creation process, from concept development and content strategy to designing social media posts and reusable templates, creating lead magnets, developing newsletter content, and conceptualizing and editing Reels and short-form video. I also introduced recurring content series such as Lunch & Learn recaps, 5 Minute Fix Fridays, and Ask a Director, helping create consistent and recognizable content formats.
Beyond social media, I worked on landing page design and content, refining page layouts, visuals, structure, and conversion-focused messaging. I also created infographics and visual assets for email marketing, helping maintain a consistent visual identity across social, web, email, and downloadable resources.
This work was completed while assisting Red Lid Consulting in producing and managing social media content for their clients. All client relationships and account management were handled through Red Lid Consulting.
I developed the concept for the Lunch & Learn recap videos, identifying an opportunity to turn each session into engaging, digestible content. I managed the full production process from start to finish. This included planning the creative direction, capturing and organizing content, and handling all editing to deliver polished, engaging videos that effectively summarized each session.
For a full collection of these videos, please refer to Childfriendly’s Facebook page, as this example represents just a sample of the overall work.
I conceptualized and introduced several recurring content series, including the Lunch & Learn recap carousels, 5 Minute Fix Fridays, and the Ask a Director series. I identified opportunities to expand the brand’s content strategy and developed these ideas to create consistent, engaging formats that better connect with the audience while reinforcing the brand’s voice. I also contributed to developing content that promoted and showcased templates from Childfriendly’s resource library, as well as highlighted key features of the Childfriendly app.
For a full collection of these series, please refer to Childfriendly’s Facebook page, as this example represents just a sample of the overall work.
